Facebook has over 2 billion active users, so why do so many bloggers promote their blog on twitter? The reason for this is the same reason that Donald Trump uses Twitter – the social network was set up to get your message out there. Facebook is about keeping in contact with friends, LinkedIn is about staying in contact with colleagues, but Twitter is designed to get your message out to the world.
When someone follows you on twitter, it represents the lowest level of engagement that someone can have with your brand. To follow/unfollow a Twitter account is the easiest thing in the world - so users can be easily encouraged to follow your account. The hierarchy is as follows:
- Lowest engagement: Twitter
- Mid-level: Email list
- Higher: Paid subscription
When you follow another Twitter account, you don’t have to worry about a clogged up inbox or money coming from your account. People have no problems with following an account on twitter, because it is so easy to unfollow later on.
Because the barriers to entry are so low, it represents the best channel to introduce people to your brand. As long as you produce decent content on a regular basis, then people will follow you.
My personal opinion is that everyone should promote their blog on Twitter, because it is quick and easy to create a large following.
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